Google is unarguably the biggest search engine around. If you want to increase your website traffic, it would be best if you can get your website to rank in the Google search engine results pages. However, this is easier said than done, which is why many companies and website owners rely on SEO experts to do the optimization for their websites. This is especially true now that Google has made significant algorithm changes in 2012.
Google’s Goals
From the start, Google and even other search engines have made their intentions clear – their loyalty lies with their users. They want to make sure that all the search results have relevant content to increase user satisfaction. However, many SEO companies care more about how to bring in more money to their company by ranking their clients’ websites without necessarily having the best content.
Google Algorithm Changes Over the Years
Years ago, it was quite easy to fool Google SERP. Back in 2000, keyword stuffing was at its peak because Google would easily pick those websites loaded with keywords. These sites end up ranking high in the SERP, causing a lot of spammy websites to find their way to the top of the results as well. This prompted Google to change their algorithm, which led to the increased importance of backlinks.
Once again, SEO people were quick to adapt to the changes. Many companies were then offering affordable backlinks. Google also countered this trick by another change in the algorithms though backlinks still play an important role in increasing your website ranking.
Now, Google is trying to introduce another criterion in assessing how helpful the website is – activity. This is possible with Google’s association with popular social media sites such as Twitter and Facebook. It allows them to observe people’s activities upon landing at a website. If they don’t stay long in a site, it means it does not have much of an interesting or useful content. If they stay longer and click on the other web pages of the site, it could be interpreted as the website having informative content.
What to Do After the 2012 Changes
For your SEO efforts to be successful in 2012, you have to find an SEO company that can do three important things:
Put great content into your website that are relevant to your keywords.
Get links from sites credible sites.
Make sure that your content is interesting enough to let your website users stay for a few minutes while browsing your website.
For these tasks, you may consider hiring an SEO company such as TitleSEO. The company has been in this business since 2007 and this proves that they have a staying power. That power could be because of their ability to adapt to these kinds of changes that search engines like Google incorporate to their algorithms. You can hire this company to have people leave comments on your website, put in fresh and interesting content, or build backlinks on authority sites. You can trust that the more than 200 staff members of the company would do their best to give your website great content. This is the safest insurance that you can have against the risk of being penalized by Google.
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